The Survey

Survey

6.1 Survey Questions

1. How old are you? (Required)
15-20	2	3%
21-25	45	75%
26-30	10	17%
31-35	2	3%
36 & above	1	2%
Total Number of Choices	60

2. What is your gender? (Required)
Male	28	47%
Female	32	53%
Total Number of Choices	60

3. Marital Status? (Required)
Single	39	64%
Married	8	13%
Divorced	0	0%
In a Relationship	14	23%
Widowed	0	0%
Total Number of Choices	61

4. What is your ethnicity? (Required)
Malay	52	87%
Chinese	3	5%
Indian	3	5%
Others	2	3%
Total Number of Choices	60

5. What is your occupation? (Required)
Student	29	47%
Part-timer	6	10%
Blue collar worker	6	10%
White collar worker	7	11%
Retired	0	0%
Others	14	23%
Total Number of Choices	62

33

The Survey

6. What is your income range? (Required)
less than RM500	21	34%
RM500-RM1000	11	18%
RM1000-RM2500	21	34%
RM2500-RM5000	5	8%
more than RM5000	3	5%
Total Number of Choices	61

7. Where do you live? (Required)
Urban	43	70%
Sub-urban	14	23%
Rural	4	7%
Total Number of Choices	61

8. Are you familiar with the Ministry of Women, Family And Community Development (MWFCD) ? (Required)
Yes	37	59%
No	26	41%
Total Number of Choices	63

9. If YES, how did you come to know about it? (Required)
Friends and relatives	16	18%
Handouts, flyers, leaftlets, posters etc.	6	7%
Newspapers and magazines	15	17%
Website, online advertising, blogs, forum	16	18%
TV, Audio Visual Media, Radio	21	24%
Others	15	17%
Total Number of Choices	89

10. Did you know that MWFCD has been actively committed to confronting the baby dumping? (Required)
Yes	23	39%
No	36	61%
Total Number of Choices	59

34

The Survey

12. Are you supportive of the organization's work, campaigns and events? (Required)
Yes	45	75%
No	15	25%
Total Number of Choices	60

13. In your opinion, what is the most effective method to promote the campaign for this organization (MWFCD) ? (Required)
Exhibitions,showrooms, road shows, kiosks, etc.	28	21%
TV Commercials, Promos, Radio Ads, Screenings, etc.	46	34%
Internet : Websites, portal, community, etc.	23	17%
Print Ads : Newspaper, magazines, billboards, flyers, etc.	22	16%
Mobile : SMS alerts, MMS updates, etc.	15	11%
Total Number of Choices	134

14. Are you a Johnson’s Baby customer? (Required)
Yes	18	30%
No	42	70%
Total Number of Choices	60

15. What is your opinion of Johnson’s Baby? (Required)
Good	25	42%
Bad	1	2%
Neutral	34	57%
Total Number of Choices	60

16. Did you know that Johnson’s Baby has been actively involved in contributing towards the community? (Required)
Yes	19	32%
No	41	68%
Total Number of Choices	60

35

The Survey

17. If NO, now that you know about it, does it change your perception towards Johnson’s Baby? (Required)
Yes	32	53%
No	28	47%
Total Number of Choices	60

18. Would you support campaigns sponsored by Johnson’s Baby? (Required)
Yes	18	30%
No	5	8%
Neutral - Doesn't matter who the sponsor is, I'll still support the campaign	38	62%
Total Number of Choices	61

Conclusion

After completing the survey analysis, I’ve found that only small group of them are familiar with this organization and most of them had a basic to near complete understanding of what exactly this ministry do is actually to confront baby dumping cases. But overall there is not enough exposure about this ministry.

Almost 75% of the respondents will support in anything that this ministry do, especially campaigns and events.Most of them thinks that TV Commercials, Promos, Radio Ads, Screenings, etc will be the most effective method to promote the campaigns and events since most of them familiar with this ministry through that medium.

I also found that most of the respondents thinks that MWFCD is good but still lack of supports from public and should be more efficient in handling women issues. Most of them suggest that MWFCD should provide more campaigns and events that will help open up other peoples mind continuously.

For Johnson’s Baby most of the respondents are not Johnson’s Baby customer, but still will support any campaigns and events , doesnt matter who the sponsor is.